Story Book Brewing Modern craft breweries love to tell stories and come up with all kinds of fancy names for their beers. Behind the story marketing strategy, I always hope that I am not being seduced by the “tailors” in a New Emperor’s Clothes scenario. Along these lines I’m on the look out for… Read more STORY BOOK BREWING
Chapter 1: Beer Sommelier What is a beer sommelier? In the realm of taste, just as in all other professions there are select individuals that make it a priority to distinguish the good from the bad. I am not a professional beer sommelier, but I have spent lots of time and money educating myself… Read more BEER SOMMELIER: TASTE LIKE YOU HAVE SYNTHESIA!
“If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation.… Read more KINTSUGI: THE ART OF REPAIRING BROKEN THINGS
“[…]the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars… Read more BEER BRO STORY: A BARLEY NECTAR ORIGINAL